Beyond Digital Marketing

​Spring Cohort: March 6th- May 8th, 2024 

Class Time: Wednesdays 7:00 -9:30 PM  

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Unlock the full potential of digital marketing and communications with our Beyond Digital
Marketing course. Designed to empower participants with the essential knowledge and
tools, this course is your gateway to envisioning, executing, and evaluating a
comprehensive digital marketing and communications plan for brands, organizations, or
programs. 

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Perfect for: ​

• Marketing professionals seeking to level up their skills.

• Business owners wanting to revolutionize their digital presence.

• Digital creators and creatives looking to strategically grow their accounts.

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What we'll cover: 

1. Foundational Understanding: Master digital marketing principles, audience definition, branding strategies, and explore key tools and software crucial for successful execution.

2. Multichannel Content Creation: Learn to create compelling content tailored for diverse platforms, including social media, digital ads, email, websites, mobile campaigns, blogs, and more.

3. Strategic Frameworks: Acquire a structured framework to evaluate your marketing and communications projects strategically, ensuring maximum impact and effectiveness.

4. Ethical AI Integration: Gain practical skills on leveraging AI tools ethically for content creation, staying at the forefront of technological advancements while maintaining ethical standards.

5. Cross-Channel Campaigns: Plan, define, and execute cross-channel marketing and communications campaigns that go beyond traditional boundaries, driving measurable results.

6. Audience Journey Building: Build a customer and audience journey that focuses on relationship building, fostering engagement, and creating brand advocates.

7. Performance Metrics and Analytics: Develop execution timelines with clear deliverables and performance metrics based on analytics, allowing you to measure success and optimize strategies for continuous improvement.